REX Hospitality Group

Services: BRAND STRATEGY | SOCIAL MEDIA | CREATIVE DIRECTION

MAVEN Coffee Company is a nationally recognized brand known for its premium cold brew concentrate, while MAVEN Coffee & Cocktails offers multiple innovative concepts under the esteemed REX Hospitality Group. From a sophisticated coffee shop located at the Thompson Hotel to a vibrant restaurant in Sawyer Yards, MAVEN Coffee & Cocktails delivers exceptional experiences that combine quality, creativity, and hospitality. Renowned for their bold flavors and unique approach, MAVEN has earned a loyal following and a respected place in the coffee and hospitality industry.
MAVEN Coffee Company and MAVEN Coffee & Cocktails approached our team with the challenge of redefining their social media presence and brand identity. As they transitioned from a locally-focused, DIY-style branding approach to aspiring to become an industry leader, they needed a cohesive strategy to establish a professional and polished brand tone and identity.
Our task was to create a unified visual representation across social media platforms, differentiating MAVEN Coffee Company and MAVEN Coffee & Cocktails while maintaining a strong connection between the two. The goal was to elevate their brand experience, appeal to both loyal customers and new audiences, and position them as a standout presence in the competitive coffee and hospitality industries. MAVEN needed a bold, engaging, and strategically-driven content approach to transform their social media into a reflection of their premium offerings and dynamic concepts.
Our team developed a comprehensive strategy to elevate MAVEN Coffee Company and MAVEN Coffee & Cocktails into an industry-leading brand with a standout social media presence. Central to our approach was leveraging nearly a dozen strategic partnerships for 2024—combining existing relationships and new collaborations with brands that aligned perfectly with MAVEN’s vision.
We refreshed their content with high-quality visuals and crafted messaging aligned with their programming calendars, ensuring a cohesive and professional brand identity across all platforms. Through engaging visuals, storytelling, and consistent tone, we highlighted MAVEN’s unique offerings and established a premium feel.
To further enhance the customer experience, we implemented active community management, fostering stronger relationships and encouraging organic engagement. This holistic approach not only revitalized their social media presence but also positioned MAVEN as a leader in the coffee and hospitality space.

Working with Swiggard Creative has been an absolute game-changer for the two sister concepts, MAVEN. Our account manager is a rockstar – her dedication, consistency, and attention to detail are unmatched. The entire team is so passionate about the concepts, and it shows in every post and story, but most noticed in the enthusiasm and energy the Swiggard team emulates. The owner, is incredible – not only is she hands-on and reachable, but she's also plugged into the Houston community and always finding ways to seamlessly incorporate MAVEN into relevant events and trends. Her leadership makes a huge difference, and she ensures that every piece of content aligns with our vision.

The rest of the team is an absolute joy to work with. They always go above and beyond, capturing the essence of the brands and creating visuals that speak volumes about who we are. They have great recommendations depending on the scope of work, are attentive, creative and always deliver.

First impressions and branding are everything, and Swiggard Creative has nailed it. The amount of praise we get for our socials is not surprising, considering how fabulous the content is, and it never fails to make us proud of our amazing social team. People warned us about "outsourcing" social media, but Swiggard might be the exception to the rule; they're more than an agency, they're a team that works as one. I've never felt the need to micromanage or worry they might not understand our vision What truly stands out is their ability to manage, captivate, and portray our lifestyle exactly as we envisioned. Looking ahead, we’re thrilled to be entrusting them with Solarium, our newest concept, the Rex Hospitality portfolio, and future concepts yet to come. There’s no second-guessing – Swiggard Creative has earned our complete trust, and we couldn’t be happier with the caliber of work they consistently deliver. They are truly an essential part of our growth and success.