Pet Juice

Pet Juice is a product-based pet wellness brand offering a daily liquid probiotic designed to support gut health for dogs and cats. Created to be affordable, vet-friendly, and easy to incorporate into everyday routines, Pet Juice is positioned as both an e-commerce brand and a future retail product.

Pet Juice set out to make pet wellness feel joyful and approachable—shifting probiotics away from the overly clinical look common in the category and toward something bright, friendly, and lifestyle-driven for modern pet parents.

Pet Juice approached our team to develop their brand identity from the ground up, including logo design, label and packaging design, and social-ready brand assets.

The challenge was to create a visual identity that felt happy, upbeat, bright, and welcoming while still communicating trust, quality, and science-backed wellness. The brand needed to stand out in a crowded pet supplement market, feel accessible to everyday pet owners, and translate seamlessly across online sales, social media, and future retail environments.

In addition, Pet Juice needed branded social media content and assets that would bring the product to life beyond the bottle—showing how it fits naturally into daily routines and real-life moments with pets.

We developed a playful yet credible brand system that balances wellness with personality. Our team created the Pet Juice logo, label, and packaging design with bold, optimistic colors, rounded typography, and organic shapes that immediately signal friendliness and approachability.

The packaging was designed to stand out on digital shelves while remaining clean, legible, and retail-ready. We ensured the label clearly communicated product benefits while maintaining a fun, lifestyle-forward aesthetic.

To support brand growth and launch, we extended the identity into a suite of social media assets and lifestyle visuals that highlight real moments between pets and their owners. These assets were designed to educate, engage, and convert—making probiotics feel simple, joyful, and essential rather than intimidating.

The result is a cohesive brand presence that positions Pet Juice as a feel-good daily essential for pets, with a strong foundation for e-commerce growth and future retail expansion.